Assessing gender-related portrayals in top-grossing G-rated films

Title: Assessing gender-related portrayals in top-grossing G-rated films

Year: 2010

Journal / Publication: Sex Roles

Volume: 62

Issue:  11 – 12

Pages: 774 – 786

Authors:

Smith, Stacy L.

Pieper, Katherine M.

Granados, Amy

Choueiti, Marc

Abstract:

The purpose of this content analysis was to examine gender-related portrayals in popular G-rated films. Our research questions addressed the prevalence and nature of males and females in general-audience fare. To answer our research queries, 101 of the top-grossing box office films released theatrically in the United States and Canada from 1990 to early 2005 were assessed. The results showed that males outnumber females by a ratio of 2.57 to 1, which has not changed in fifteen years. Females were more likely than males to be young and depicted traditionally. In terms of personality traits, females were more likely to be smart, good, and beautiful than were males.

Link: http://link.springer.com/article/10.1007/s11199-009-9736-z

Keywords:

Content Analysis

Gender

Stereotype

Children’s Films