Leadership and gender in public relations: Perceived effectiveness of transformational transactional leadership styles

Title: Leadership and gender in public relations: Perceived effectiveness of transformational transactional leadership styles

Year: 2004

Journal / Publication: Journal of Public Relations Research

Volume: 16

Issue: 2

Pages: 157 – 183

Authors:

Aldoory, Linda

Toth, Elizabeth

Abstract:

This study used a quantitative survey and qualitative focus groups to examine perceptions of leadership styles, sex differences in these perceptions, and opinions about the gendered nature of leadership in public relations. In summary, the focus group data supported survey results that indicated a strong preference for transformational leadership style over transactional leadership. However, there was also strong evidence for a preference for situational leadership. Findings are interpreted within the frameworks of public relations theory and gender theory.

Link: http://www.tandfonline.com/doi/abs/10.1207/s1532754xjprr1602_2

Keywords: N/A