Title: The male voice in women’s magazines
Journal / Publication: Gender Issues
Pages: 49 – 57
Authors: Gadsden, Gloria Y.
All social groups live according to a variety of rules or social norms. In many societies, many of these norms govern female sexual behavior. This article explores the male voice and the potential governance of female sexuality in women’s magazines. A ten-year textual analysis of two women’s magazines targeted to different racial readerships revealed the strong presence of male authors in these magazines. Some of these male authors helped women to better understand men and build stronger relationships, but others attempted to govern the sexuality of women in a variety of ways.