Virtual virgins and vamps: The effects of exposure to female characters’ sexualized appearance and gaze in an immersive virtual environment

Title: Virtual virgins and vamps: The effects of exposure to female characters’ sexualized appearance and gaze in an immersive virtual environment

Year: 2009

Journal / Publication: Sex Roles

Volume: 61

Issue:  3 – 4

Pages: 147 – 157

Authors:

Fox, Jesse

Bailenson, Jeremy N.

Abstract:

This experiment exposed a sample of U.S. undergraduates (43 men, 40 women) to suggestively or conservatively clad virtual females who exhibited either responsive, high eye gaze or nonresponsive, low gaze in an immersive virtual environment. Outside the virtual world, men and women who encountered a highly stereotypical character—a suggestively clad, high gaze agent (“vamp”) or conservatively clad, low gaze character (“virgin”)—demonstrated more sexism and greater rape myth acceptance than participants who saw a suggestively clad nonresponsive or conservatively clad, responsive character. Results suggest that gender-stereotypical virtual females enhance negative attitudes toward women, whereas those that violate expectations and break stereotypes do not.

Link: http://link.springer.com/article/10.1007/s11199-009-9599-3

Keywords:

Sex Role Stereotypes

Media Effects

Gender Schema

Virtual Reality

Video Games